Aussies booking more holidays on the road

first_imgEmphasising the need for agents to ensure their online presence is strong, a new study has found Australians are increasingly booking holidays while on the road.Research conducted by PayPal found Australia is one of the company’s leading markets in regards to mobile payments, particularly in travel, with mobile payment volume for Australian travel merchants growing 16-fold in 2012 compared to 2011.The number of Australians purchasing travel via PayPal nearly doubled year-on-year while one out of every five consumers booking travel via PayPal is now made through a mobile device.A PayPal spokesperson said over the past two years more traditional travel companies have helped pave the way for online bookings, by moving more business models and content online.“Over the past twelve months, we’ve seen Australian companies take the next step by investing in enhanced mobile sites and apps for their travelling customers,” the spokesperson explained.Meanwhile, a Roy Morgan Tracking Survey found earlier this year, although more international bookings are being made online, travel agencies are able to maintain their brand strength and relevance through “developing a strong web presence”.Click here for more information.Source = e-Travel Blackboard: N.J Mobile bookings growing across Aus.last_img

Leave a Reply

Your email address will not be published. Required fields are marked *